Alaska Airlines guerilla marketing

Air-brush artist Chris Coakley, a worker at Goodrich Aerospace in Everett, Wash., paints an Alaska Airlines 737, now called the “Salmon-Thirty-Salmon,” to look like a giant King Salmon Friday, Sept. 23, 2005. A crew of 30 painters spent 24 days on the job, intended to highlight Alaska Airlines’ history of shipping large quantities of fresh seafood from Alaska to points all over the country. (AP Photo/Ted S. Warren)

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